Sunday, June 14, 2009

Maruti Suzuki Ritz: Stylish & Spacious Passenger Car

India's number one car maker Maruti Suzuki India Limited unveiled the much-awaited Ritz. The car is available in both, petrol and diesel engine options.

With the Ritz - a Superior stance hatchback positioned at the premium-end of the compact car
market - Maruti Suzuki consolidates its leadership in the highly competitive compact car segment. The Ritz comes with the BS-IV and OBD-I compliance much ahead of the regulation being enforced in the country.

The company commands the largest market share of 58 per cent in the compact car (A2) segment. The Ritz has been specifically designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the car and carry out India-specific changes.

The heart of the Ritz is the brand new 1.2 Litre K12M Petrol engine and the 1.3 DDiS Diesel power plant, each offering optimum performance and fuel efficiency. Alongside this, the transmission system has been optimized for the Ritz to match Indian driving habits. With this the Ritz offers the best-in-class combination of fuel efficiency and drivability.

A car for everyone

With its overall length of 3.7 metres height of 1.6 metres and a width of 1.7 metres, the Ritz offers a comfortable roomy cabin with ample legroom for 5 adults. Despite its large frame, the Ritz has a tight turning radius of 4.7 meters.

The Ritz comes in an array of eight vibrant colours including 5 new ones.

The suspension of the vehicle with a high ground clearance of 170 mm has been tuned for Indian road conditions, and provides excellent handling and ride comfort. The rear wheel housing has been modified to accommodate the bigger and wider tyres used only in Ritz.

The customer will find a fine balance between Emotion and Functionality in the Ritz. Being a car meant for the family, the rear seat has been designed for comfortable seating of three passengers. The seat profile has been modified for better comfort and to add to overall interior synergy.

As a first in the industry, two sets of dual-tone instrument panels that blend with the body colours are offered in the ZXi version.

Click here for Maruti Ritz LXi specification and VDi specification

Maruti Suzuki Ritz: Superior Technology all the way

In Ritz, Maruti Suzuki brings innovative technologies for benefit of customers and the society.

Ritz is the first passenger car in India to be tested and verified for EMC (Electro Magnetic Compatibility) compliance. EMC standards are prevalent in European countries and Maruti Suzuki as the market leader has adopted them proactively.

The Ritz is ELV compliant (no use of ecologically harmful substances such as chromium, cadmium, mercury, etc). ELV (End of Life Vehicle) norms are prevalent in Europe for ensuring recyclability of material but are yet to be enforced in India.

In line with the Government of India's intention to introduce ethanol blended fuel, Maruti Suzuki has made design modifications to make Ritz E10 compliant.

The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management system provides faster signal processing and quick response.

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