Maruti Suzuki launches Ritz

Stylish, Spacious, India's first BS-IV compliant fuel efficient Passenger car

India's number one car maker Maruti Suzuki India Limited exposed the long awaited Ritz here today. The automobile is available in both, petrol and diesel engine options. With the Ritz - an improved position hatchback positioned at the premium-end of the compact vehicle market - Maruti Suzuki consolidates its leadership in the highly competitive compact auto segment. The Ritz incorporates the BS-IV and OBD-I compliance much before the regulation being enforced in the country. The company commands the biggest share of the market of 58 p.c. in the compact vehicle ( A2 ) segment. The Ritz has been in particular designed for India. Maruti Suzuki engineers worked with the Suzuki design team in Japan to co-design the automobile and carry out India-specific changes. Displaying the Ritz, Shinzo Nakanishi, Handling Director and Chairman , Maruti Suzuki India Limited asserted, "The Ritz mixes modern ECU design, the sportiness of the Swift, the most recent in engine technology and Suzuki's worldwide commended experience in compact automobiles.

The Ritz further reiterates parent Suzuki Motor Enterprise's dedication to bring worldwide car models with latest design, style and next generation fuel efficient, environment friendly engine technology for its purchasers in India. The Ritz is another step by Indian engineers towards capacity development in auto research and design." The heart of the Ritz are the brand spanking new 1.2 Litre K12M Gas engine and the 1.3 DDiS Diesel power-plant, each offering ideal performance and fuel potency. Alongside this, the transmission system has been optimized for the Ritz to match Indian driving habits. With this the Ritz offers the best-in-class blend of fuel potency and drivability.


With its overall length of 3.7 metres height of 1.6 metres and a width of 1.7 metres, the Ritz offers a comfy spacious cabin with sufficient legroom for five adults.

Regardless of its giant frame, the Ritz has a tight turning radius of 4.7 meters. The suspension of the vehicle with a high ground clearance of 170 mm has been tuned for Indian road conditions, and provides glorious handling and ride comfort. The rear wheel housing has been altered to deal with the bigger and wider tyres used only in Ritz. The client will find a fine balance between Emotion and Functionality in the Ritz. Being a vehicle intended for the family, the back seat has been designed for snug seating of 3 passengers.

The seat profile has been altered for better comfort and to add to overall interior synergy. As a first in the sector, 2 sets of dual-tone instrument panels that mix with the body colors are offered in the ZXi version.


Maruti Suzuki Ritz :
Superior Technology all of the way In Ritz, Maruti Suzuki brings inventive technologies for benefit of purchasers and the society.
* Ritz is the 1st passenger car in India to be tested and determined for EMC ( Electro Magnetic Compatibility ) compliance. EMC standards are prevalent in EU nations and Maruti Suzuki as the sector leader has adopted them proactively.
* The Ritz is ELV compliant ( no use of ecologically dangerous substances like chromium, cadmium, mercury, etc ).

ELV ( End of Life Auto ) norms are prevalent in Europe for making sure recyclability of material but are still to be enforced in India.
* In line with the govt. Of India's target to introduce ethanol mixed fuel, Maruti Suzuki has made design alterations to make Ritz E10 compliant.

* The Ritz incorporates Drive-by-wire technology in both gas and diesel variants. This alongwith the 32-bit Engine Management system provides faster signal processing and fast response.. The Heart of the Ritz The Ritz should be available with 2 different power-train options :
* a 1.2-litre, 4 stroke, 16-valve unit with maximum power of 85PS gas engine ( Wonderful fuel efficiency of 17.7 kmpl : Authorized as per CMVR rule 115 )
* the successful 1.3-litre, Common Rail 16-valve diesel ( DDiS ) unit that delivers a maximum power of 75PS. ( Fantastic fuel potency of 21.1 kmpl : Licensed as per CMVR rule 115 ) The all-new K12M engine on the Ritz Gas has been specifically designed for Indian applications. The BS-IV and OBD-1 compliant engine promises to be best in class fuel efficient, high performance, low emission, light weight, with lower NVH ( Noise, Vibration & Rudeness ).

To make the all-aluminium engine lighter and more fuel efficient, high grade plastic parts have been at length used. The skirt area of the piston has been shortened to reduce weight, which assists in lowering friction and reinforce fuel potency. Maruti Suzuki engineers worked as a part of Suzuki's engine groups for design, calibration and testing of the engine in Japan and in India. This is a step further in reinforcing the engine development capacity. Some other valid features of the all-new K12M are :
* Inventive rocker-less DOHC cam shaft, plastic intake manifold and offset crank shaft with low stress rings to reduce losses and improve fuel potency
* Smart Distributor Less Ignition ( SDLI ) system with dedicated plug top coils, High pressure fuel system & sophisticated injectors for superior atomization to provide uniform and optimized combustion for better performance.

* Optimized cylinder block, light piston and nut-less con rod for light weight configuration
* Improved engine rigidity and use of complicated technology like silent timing chain to enhance NVH traits * First engine oil change after ten thousand kms as against standard one thousand kms
* Spark plugs first change at forty thousand kms as against conventional twenty thousand kms The Ritz Diesel is powered by the super successful 1.3L DDIS power-house, which propels the Swift and Swift Dzire.

The engine configuration has been modified to meet the upcoming BS-IV and OBD-1 norms and the improved calibration and tuning provides wonderful mix of driveability and mileage Exterior pleasure The exterior design of the Ritz embodies energy, youthfulness, and pleasure. Pointy lines, bold contours and flowing roofline give an appealing look and young sporty position. The robust V-identity of Suzuki design language in the front is well supported by expressive headlamps. The expounded fender flairs add solidness and sporty personality. The side view is indicated by dynamic shoulder and sculpted personality supporting it above the sill. The classy boomerang-shaped, rear mixture lamps are placed at the rear corners in order to maxim

Childish and useful Interiors The design theme for interior is young and helpful. The inside is targeted on delight and "ease of use" idea. The wrap-around personality of the instrument panel brings in a sense of freshness. The console mounted gear shift lever - another first in Maruti Suzuki automobiles - is an ergonomic pleasure for the driver and sets the interiors apart, visually.

Streamlined center console intensified by the easy flowing silver garnish adds uniqueness. The repeating oval motif forms rhythm in the interiors. The cabin features a fresh look outlined by peaceful curves and blue-toned color scheme. A high breathtaking roof gives passengers a feeling of openness. The Ritz incorporates 'steering integrated audio control' that may be a hallmark for latest vehicles. Position & Space The Ritz whilst being based totally on the Swift platform has an improved position. The seats in Ritz has been moved upward by 54mm in the front and 47mm in the rear, providing a cosy seating and wide ranging driving position. With an overall auto height of 1620 mm enabling higher head room ( +24mm in front and +31mm in rear ), it allows for adequate occupant space in the Ritz. This ergonomic layout supplies the best in class leg room and head room along without trouble of entry and exit to passengers. Safety & Security Ritz includes a stiff and light weight body structure with crumple areas. The safety equipments of the Ritz includes an energy-absorbing structure, Airbags, ABS with EBD, a collapsible steering column, front seat-belt pre-tensioners and force limiters ( Specs alter according to variants ).

All variants of Ritz are supplied with Maruti's iCATS Immobiliser system to provide much needed security to the shoppers. Groovy Variants The automobile should be available in 5 variants, 3 variants with gas engine - LXi, VXi and ZXi and 2 variants with Diesel engine - LDi and VDi. While Airbags and ABS are standard on ZXi, the Vxi and VDi variants have ABS as an optional feature.